Case Study: The Fitness Project streamlines coaching bookings and scales client impact with YouCanBookMe

Transforming Lives One Habit at a Time with Fitness Scheduling Software

The Fitness Project, co-founded by Lindsey and Brian Pickowicz, helps busy professionals build sustainable fitness habits through virtual coaching. As the business grew, the team struggled with manual booking, time zone coordination, and keeping a high-touch client experience while managing a packed schedule. To solve this, they turned to YouCanBookMe and its sports and fitness scheduling software.

With YouCanBookMe, The Fitness Project added automated reminders, custom booking pages, and seamless integrations with tools like Kartra and Asana. The result was a smoother, more professional scheduling process that saved hours of admin time, reduced no-shows, and let Lindsey focus more on coaching and growth. Since becoming a customer in 2021, The Fitness Project has recorded 1,934 lifetime bookings with YouCanBookMe.

The Fitness Project

Lindsey Pickowicz

Cofounder