Case Study: Bukalapak boosts new-user purchase rates with YouAppi retargeting

Bukalapak boosts new-user purchase rate 59% in a month with YouAppi

Bukalapak, one of Indonesia's largest online marketplaces, faced the challenge of becoming the leading shopping app while increasing transactions from new users and keeping acquisition costs low. To meet these goals, they partnered with the vendor YouAppi for mobile app retargeting.

YouAppi's solution leveraged its proprietary audience data and a unique purchase metric for optimization. The results were significant, with Bukalapak achieving a top ranking on the Google Play Store. YouAppi helped drive a 59% purchase rate from new users within the first month and a 205% purchase rate within six months, supporting Bukalapak's continued global growth.

Bukalapak