Case Study: Leesa achieves Shopify’s #1 fastest growth and $30M first-year sales with Yotpo

Yotpo Helps Leesa Become Shopify’s #1 Growth Store

Leesa, a Virginia Beach mattress company that generated $30M in sales its first year and became Shopify’s fastest-growing store, set out to simplify mattress buying by offering a 100-night trial shipped to customers’ doors. As a lean startup, Leesa needed to build consumer trust without large resource investment, making authentic customer reviews essential to growth.

Leesa chose Yotpo for its verified-buyer badge and automated review collection, letting the team gather trustworthy feedback at scale. The result: over 2,000 reviews (about 1,800 five-star), a 10% purchase-to-review rate, the most-reviewed mattress brand, and reusable review content that supported new-market launches — a return on investment Leesa says has paid for itself.

Leesa

Ted Pfeifer

General Manager