Case Study: Yandy achieves 78% higher ROAS and 72% lower CPC on Facebook with Yotpo

Yandy Powers Their Facebook Ads With UGC

Yandy.com is a leading online retailer of lingerie, swimwear and costumes founded in 2005, known for its “Own Your Sexy” ethos and strong Millennial following. The company relied heavily on paid Facebook marketing around key selling periods like Halloween and Valentine’s Day, but late‑2017 Dynamic Product Ad (DPA) performance fell sharply as CPCs rose and ROAS collapsed, threatening a core acquisition channel.

Yandy integrated Yotpo’s Dynamic Product Ads to serve user‑generated reviews and photos in Facebook retargeting, using AI to surface the highest‑converting social proof for each product. The refreshed DPAs tripled CTR, cut CPC by 72% (as low as $0.15), doubled Facebook relevance scores, lifted ROAS by 78% versus prior DPA campaigns, and drove 70% more sales from ads featuring customer content.

Yandy

Eric Polatty

Digital Marketing Manager