Case Study: Wolfson Brands achieves global SMS compliance and revenue growth with Yotpo SMS

Wolfson Brands Takes SMS Worldwide With Yotpo SMSBump

Wolfson Brands, a health and wellness company with 19 brands, wanted to expand SMS marketing globally but was held back by compliance and deliverability issues with its previous provider. The company needed a platform that could support seven currencies and multiple geographies while helping turn SMS into a stronger revenue channel, and chose Yotpo SMS to meet that need.

Yotpo implemented a compliance-first SMS setup with global deliverability support, automated flows, native Shopify integration, and dedicated onboarding help across all 19 brands. The results included 100% list growth, over 47% average click-through rates on early-access campaigns, and SMS flows generating more than half of total SMS revenue; order confirmation flows alone delivered 49x ROI, and Black Friday early access sales drove triple the prior year’s sales.

Wolfson Brands

Daniel Lawman

Chief Digital Officer