Case Study: HomeWorx Achieves 25% Higher Retention with Yotpo

With Yotpo Loyalty, HomeWorx Sees 25% Increase in Retention Rate

HomeWorx, a home fragrance brand founded by Harry Slatkin, wanted to grow its direct-to-consumer business after primarily selling through brick-and-mortar stores and QVC. Using Yotpo Loyalty & Referrals, the smaller team needed a simple but strategic way to increase conversions, bring customers back to the website, and strengthen retention.

Yotpo helped HomeWorx launch Club HomeWorx Rewards, a tiered loyalty and referrals program with punch-card campaigns, VIP tiers, and social follow rewards. With Yotpo’s Customer Success support, HomeWorx achieved an 11x ROI in the first 90 days, a 25% increase in retention rate, 3.4% program participation, and a 2.5% referral conversion rate, while members purchased four times more often than non-members.

HomeWorx

Taylor Brown

Assistant Brand Manager