Case Study: Bangn Body achieves BFCM success with Yotpo SMS and Loyalty

Viral beauty brand Bangn Body sees BFCM success with Yotpo SMS and Loyalty

Bangn Body, a homegrown Australian beauty brand, wanted to hit ambitious BFCM goals by driving both new customer acquisition and stronger retention. The team needed a way to coordinate messaging across channels like SMS and loyalty, while rewarding existing shoppers and attracting first-time buyers with timely, personalized promotions. Yotpo’s SMS and Loyalty products were used to support this strategy.

Yotpo helped Bangn Body segment customers using loyalty data, run automated SMS flows, and give loyal members early access to the sale. The results were strong: 5 SMS campaigns delivered an average 10.87x ROI, the first campaign hit 29.56x ROI with a 3.8% click-through rate, loyalty program ROI reached 7.7x, and SMS channel ROI grew 125% year over year while the SMS subscriber base increased 212% year over year.

Bangn Body

Priscilla Hajiantoni

Founder & CEO