Case Study: Vanity Planet increases checkouts by 24% with Yotpo

Vanity Planet Increases Checkouts by 24% With Instagram Photos

Vanity Planet is a global beauty and personal-care brand famous for products like the Spin for Perfect Skin brush and a strong social community (215,000+ Instagram followers). Faced with the challenge of conveying product value and reducing shopper hesitation in the intimate skincare category, they sought to add stronger social proof on product pages to boost conversions.

They implemented Yotpo’s Visual Marketing Suite to display curated Instagram and customer-uploaded photos on product pages and ran an A/B test with Visual Website Optimizer. The photo-enhanced page lifted checkout conversions from 6.56% to 8.11% (a 24% increase), generating an additional $8,900 in cart value over 10 days by building trust and relatable visual proof.

Vanity Planet

Mike Ponzillo

Co-founder