Case Study: Helly Hansen achieves 45% online revenue growth with Yotpo

Vaimo, Magento & Yotpo Increase Helly Hansen's Revenue by 45%

Helly Hansen, the Norwegian outdoor and sporting apparel brand founded in 1877, needed to scale its international business and unify the customer experience across multiple sites. To support growth and better storytelling, the company sought eCommerce and marketing partners who could replatform their stores and deliver a consistent, high-performing shopping journey.

Vaimo replatformed Helly Hansen to Magento 2 and integrated Yotpo for user‑generated content in a six‑month project, enabling richer product storytelling and review collection. The work drove a 45% year‑over‑year increase in online revenue, a 24% rise in reviews per product (with order‑to‑review conversion up to 11% vs. a 1–2% industry average), 25% of social traffic coming from shared reviews, and a 21% increase in mobile traffic and conversions.

Helly Hansen