Case Study: UNTUCKit achieves higher conversion and richer customer insights with Yotpo

UNTUCKit Showcases UGC Across the Entire Customer Journey

UNTUCKit, the apparel brand known for its untucked shirts, needed a way to collect more user-generated content to build trust, strengthen its brand community, and better understand customer preferences. Working with Yotpo on Shopify Plus, the company looked for a reviews solution that could provide its own qualified customer data and help shoppers evaluate fit and style.

Yotpo helped UNTUCKit display customer reviews and Instagram photos across the site, while also turning customer feedback into input for product development and marketing. The results were strong: UNTUCKit generated 10,000 reviews in its first year, increased order-to-review response rates by 53%, and saw a 20% higher conversion rate among shoppers who engaged with customer photos.

UNTUCKit

Alberto Corral

Director of Marketing