Case Study: Under The Canopy achieves No. 1 Google ranking and 4.7x higher on-site conversions with Yotpo

Under The Canopy Rises To The Top of Google Search

Under The Canopy is a direct‑to‑consumer sustainable home and bedding brand known for organic, affordably priced textiles. Faced with pricey paid search keywords, the company needed to boost its organic Google presence and click‑through rates by producing more Google‑crawlable content—especially customer reviews—to build trust with high‑intent shoppers.

They implemented Yotpo’s review collection tools (branded in‑mail, 25% incentives and reminders), added a dedicated reviews page and on‑product review widgets, and enabled Google rich snippets. The effort drove a 13.7% order‑to‑review rate, helped the site reach #1 for “organic cotton sheets,” and delivered a 4.7x higher on‑site conversion rate from qualified search traffic.

Under The Canopy

Jacob Cohen

Marketing & eCommerce Manager