Case Study: Til You Collapse triples subscribers with Yotpo Subscriptions and SMS

Til You Collapse Triples Subscribers After Moving to Yotpo Subscriptions

Til You Collapse, a family-owned fitness apparel brand, was challenged by a saturated market, rising churn, and a subscription experience that frustrated customers and generated support tickets. The company wanted a more flexible way for shoppers to manage subscriptions and a better platform for personalization, retention, and lifetime value, so it turned to Yotpo Subscriptions and Yotpo SMS.

Yotpo helped Til You Collapse migrate from its previous provider to a more seamless subscription setup with unified checkout, passwordless login, and improved self-service control. As a result, the brand launched two subscription clubs, reduced support needs, and drove stronger retention—growing subscribers by 27% in one quarter, adding 65 sign-ups from a single text, and achieving over 2x ROI from Yotpo SMS and subscriptions working together.

Til You Collapse

Anthony Ridley

Head of Marketing