Case Study: ThirdLove achieves 400% increase in account creation and higher referral conversions with Yotpo

ThirdLove Uses VIP Tiers to Create Lifelong Loyalty

ThirdLove, the inclusive lingerie brand founded in 2013, faced the challenge of driving long‑term customer growth and fixing a clunky referral experience in an industry where purchases are infrequent. A traditional points program didn’t match customer buying cycles, and referral workflows that relied on copy/pasted codes caused friction and support issues.

ThirdLove launched a perks‑based VIP tier program via Yotpo (integrated with Shopify Plus and Emarsys) and simplified referrals through email/SMS with store‑credit redeemable at checkout. Within three months account creation rose 400%; loyalty triggers accounted for 22% of triggered email revenue; 22.3% of users who clicked referral links converted and 66% of referred customers became repeat buyers, helping fuel rapid brand growth.

ThirdLove

Erica Richey

Director of Customer Marketing