Case Study: The Turmeric Co. achieves 600% revenue growth with Yotpo Reviews and Loyalty

The Turmeric Co. Grows Revenue by 600% With Yotpo Reviews and Loyalty

The Turmeric Co., a UK-based functional nutrition brand launched in 2018, had strong 5-star customer reviews but needed a better way to increase customer lifetime value and retention. Using Yotpo Reviews and Loyalty & Referrals, the company wanted to showcase testimonials more effectively, create a smoother customer journey, and build richer customer profiles.

Yotpo helped The Turmeric Co. implement customized review requests, on-site review display, and the “Turmeric Tokens” loyalty program with 11 campaigns tied to actions like reviews and subscriptions. As a result, The Turmeric Co. reported a 600% revenue increase in 24 months, CLTV doubling, a 60% retention rate, and a 7% review conversion rate, all well above industry benchmarks.

Turmeric Co.

Thomas Hal Robson-Kanu

Founder