Case Study: The Honest Kitchen achieves 8.7x ROI with Yotpo Reviews and Loyalty

The Honest Kitchen Grows ROI by 8.7x with Yotpo Reviews and Loyalty

The Honest Kitchen, a human-grade pet food brand, needed a better way to educate new shoppers, strengthen loyalty, and connect its subscription customers with rewards. After hitting limits with Magento’s out-of-the-box reviews and loyalty tools, the company turned to Yotpo Reviews and Loyalty to create a more unified, engaging customer experience.

Yotpo helped The Honest Kitchen move to a more integrated setup with Shopify Plus, custom loyalty actions, Smart Filters for reviews, and visual UGC to highlight customer stories and pet photos. The results included a 25% rewards participation rate, 3.8% referral participation, 8.7x ROI, and more than 2x higher revenue from loyalty redeemers versus non-redeemers.

The Honest Kitchen

Leanne Pratt

Digital Marketing and Ecommerce Manager