Case Study: Adore Me achieves AI-driven customer insights and saves 20 hours/month with Yotpo Insights

Taps into AI-Driven Insights to Master Customer Experience

Adore Me is a New York–based, online-first fast-fashion lingerie brand known for affordable, inclusive intimates and rapid growth. The company relied heavily on customer reviews for product and experience feedback, but manually reading and analyzing thousands of reviews each month was time-consuming and risked missing important topics and sentiment trends.

Adore Me deployed Yotpo’s AI-powered Insights to automatically aggregate review data using natural language processing and sentiment analysis. Insights processed 61,000+ reviews, identified 452 key topics, and saved about 20 hours of work per month, uncovering actionable findings from faulty hardware on specific bras to marketing opportunities—such as the influence of “husbands” and rising interest in “couples”—that informed product, supplier, and advertising decisions.

Adore Me

Sandra Negrea

Customer Engagement Analyst