Case Study: Stories & Ink achieves 255% higher conversion with Yotpo

Stories & Ink Increases Conversion by 255% With Customer Content

Stories & Ink, a UK-based tattoo-first skincare brand on Shopify, wanted to move from retail-only to direct-to-consumer so it could better understand customer needs and build a stronger connection with its audience. The company needed a D2C-ready tech stack with Reviews and visual UGC, and chose Yotpo to help put real customers at the center of the brand.

Yotpo helped Stories & Ink collect first-party data through custom review questions and gather photos and videos that showcased before-and-after results and customer stories. With Yotpo’s Reviews & UGC, the brand saw a 255% lift in conversion among visitors engaging with visual UGC, plus a 6% order-to-review rate, far above the industry average.

Stories & Ink

Stu Jolley

Co-Founder