Case Study: Soko Glam achieves 7x ROI and 20x VIP redemption with Yotpo

Soko Glam Used VIP Product Redemption to Inspire Customers

Soko Glam, founded in 2012 by Charlotte and Dave Cho, curates Korean skincare and beauty products for a US audience from its New York base. As the brand scaled on Shopify Plus, it faced a familiar ecommerce problem: loyalty programs are ubiquitous and often underutilized, so Soko Glam needed a distinctive, engaging program that would drive adoption and repeat purchases rather than blend in.

Working with Swell, Soko Glam launched “Soko Rewards,” a tiered VIP system and custom rewards page that offers exclusive, points‑only products to top shoppers. The collaborative implementation created a strong sense of exclusivity and urgency—VIPs now redeem rewards 20x more often than average shoppers, the program generated a 7x return on investment, and delivered over 170,000 redemptions within six months, with redemption rates well above industry averages.

Soko Glam

Justine Chan

Head of Biz Dev, Partnerships, and Ops