Case Study: Revolution Beauty achieves 8x ROI with Yotpo Loyalty & Referrals

Revolution Beauty Drives 8x ROI With Astound Commerce & Yotpo Loyalty

Revolution Beauty wanted to accelerate its direct-to-consumer growth, improve retention, and collect more first-party data as many online shoppers were only buying once. Working with Yotpo’s Loyalty & Referrals solution, the brand set out to create a stronger reason for customers to shop directly and stay engaged with the brand.

Yotpo helped Revolution Beauty launch RevRewards, a tiered loyalty and referrals program built around customer feedback and business goals, with ongoing optimization based on customer data. The program exceeded expectations, driving an 8x ROI, increasing average purchase rate by 234%, boosting repeat purchase rate by more than 2x, and lifting lifetime revenue per member by 378% alongside a 44% increase in AOV.

Revolution Beauty

Sally Minto

Digital Director