Case Study: Revelry achieves 7.6% conversion and boosts brand trust with Yotpo Smart Filters

Revelry Boosts Brand Trust With Artificial Intelligence

Revelry is a direct-to-consumer bridesmaid dress brand that modernized the wedding shopping experience by offering affordable, made-to-order styles in a wide range of sizes and lengths. With 71% of traffic on mobile, shoppers needed fast access to specific, real-customer information—like fit, quality, and styling—but were forced to sift through hundreds of reviews to find what mattered for their body type and dress choice.

Revelry added Yotpo’s AI-powered Smart Filters to product pages, including custom filters such as body type, fit, and material, to surface relevant reviews quickly on mobile. The change boosted trust and peer-to-peer discovery—97.4% of customers interact with Yotpo widgets prior to purchase—and delivered a 7.6% widget conversion rate, helping shoppers make confident buying decisions.

Revelry

LauraLee Baird

Head of Marketing and Brand Specialist