Case Study: Pura Vida Bracelets achieves #1 Google ranking and 35% lower CPA with Yotpo

Pura Vida Uses Yotpo to BoPura Vida Rises to the Top of Social & Search With Yotpoost Sales and Social Traffic

Pura Vida Bracelets is a D2C accessories brand founded in 2010 after two college friends brought handmade bracelets from Costa Rica to the U.S.; it grew on Shopify Plus with a charity-minded mission and a passionate customer base. The company’s challenge was scaling awareness by getting customers to leave and share authentic feedback across channels—previous points-for-reviews efforts failed to generate enough volume or traffic uplift.

Pura Vida implemented Yotpo’s Mail After Purchase and review widgets sitewide, then fed that user-generated content into Google Search (Shopping Ads, Seller Ratings, rich snippets) and Facebook Ads via Yotpo’s ad integration. The results: 250,000+ reviews collected, #1 organic ranking for the search term “bracelets,” a 35% reduction in Facebook CPA, a top ad with 17% click-to-conversion and 255% ROI, and sustained rapid growth attributed to leveraging customer voices.

Pura Vida Bracelets

Griffin Thall

Chief Executive Officer