Case Study: Princess Polly increases on-site conversion by 498% with Yotpo Reviews

Princess Polly Increases On-Site Conversion By 498% With Yotpo Reviews

Princess Polly, the Australia-founded fashion brand, needed a better way to collect and showcase user-generated content as its Gen Z audience grew globally. To build trust, reduce returns, and improve conversion, the company turned to Yotpo Reviews and Visual UGC to gather customer feedback, photos, and videos across channels.

Yotpo implemented reviews and visual content tools, plus marketing integrations like Google Shopping ads, helping Princess Polly turn customer feedback into actionable product insights. The results were significant: Princess Polly saw a 498% increase in on-site conversion, a 112% lift in average order value, and has collected more than 300,000 reviews, with loyalty customers showing 191% higher review conversion than non-loyalty customers.

Princess Polly

Kim Zorn

Head of Performance