Case Study: Princess Polly boosts Gen Z loyalty and ROI with Yotpo

Princess Polly Captures Gen Z’s Attention With VIP Experiences

Princess Polly, the fast-growing Australian fashion brand, needed a way to unify the customer journey and better retain its Gen Z audience, which is notoriously hard to keep engaged. The company also wanted to distinguish loyal repeat buyers from first-time shoppers and deliver a more personalized experience, using Yotpo’s Loyalty & Referrals platform.

Yotpo helped Princess Polly launch Princess Polly Rewards, a tiered VIP program built around exclusive experiences such as social features and insider access, with support from Yotpo’s broader platform including SMS and Reviews. The results were strong: participation reached 74% across four loyalty tiers, 95% of redeemers were in the top tier, loyalty redeemers achieved a 66% repeat purchase rate, and the program generated 15.4X ROI.

Princess Polly

Kim Zorn

Head of Performance