Case Study: PLAE achieves 26% higher LTV and 2.7x repeat purchase rate with Yotpo

PLAE’s Loyalty Program Drives 26% Higher LTV

PLAE is a tech-driven children’s footwear brand founded to design shoes that adapt as kids grow. After selling over one million pairs, the company faced a common category challenge: infrequent purchases as children outgrow shoes. PLAE’s existing loyalty pop-up delivered low engagement and couldn’t integrate with their reseller or referral channels, limiting repeat purchases and lifetime value.

PLAE implemented a customized Yotpo loyalty program that embeds point balances and incentives across the site, sends personalized status emails, rewards reselling, and supports checkout redemptions and referrals. The result: members are 2.7x more likely to make multiple purchases and have 26% higher annual LTV, the reseller community grew 10x, 3% of monthly purchases now come from referrals, and the program delivers a 6x ROI.

PLAE

Blake Norman

Director of eCommerce