Case Study: Patricks increases subscriptions AOV and reduces churn with Yotpo

Patricks increases subscriptions AOV and slashes subscriber churn by 29%

Patricks, a top-tier Australian men’s grooming brand, was struggling with a fragmented retention stack and a generic subscription experience that hurt engagement and subscriber satisfaction. With loyalty, reviews, and subscriptions spread across multiple platforms, the team lacked a unified customer view and needed a more user-friendly, flexible solution to improve personalization and reduce churn. Yotpo helped Patricks address these challenges with Yotpo Subscriptions.

Yotpo migrated Patricks from Recharge to Yotpo Subscriptions with no data loss or downtime and combined subscriptions with loyalty and reviews in one place. This streamlined operations, improved the subscriber experience, and enabled points redemption on subscription orders. The impact was strong: Patricks achieved a 24% increase in subscriptions AOV, a 57% increase in subscriptions GMV share of total revenue, and a 29% decrease in subscription churn, all with support from Yotpo.

Patricks

Lucas Seixas

Head of Customer Service and Support