Case Study: Parks Project achieves 73x ROI and stronger community engagement with Yotpo SMS

Parks Project Drives 73x ROI and More Support for Parklands With Yotpo SMS

Parks Project, a social enterprise apparel brand that donates to U.S. parks, wanted to diversify its marketing channels and drive more incremental sales while connecting with a younger audience in a more personal way. The company turned to Yotpo SMS to expand beyond email and better engage its online community, especially as it looked to grow support for its park-preservation mission.

Yotpo helped Parks Project seamlessly launch SMS with dedicated guidance, MMS/SMS messaging, A/B testing, and tools to grow subscribers and send timely updates on new products, back-in-stock items, and promotions. The results were strong: Parks Project achieved 35% month-over-month subscriber growth, 73x ROI on triggered flows, 80x ROI on sale announcements, and a 26x ROI on a Vans collaboration campaign, with SMS revenue value per customer higher than email.

Parks Project

Tyler Prone

Director of Growth Marketing