Case Study: Nuun triples customer lifetime value with Yotpo

Nuun Triples CLTV With LiveArea, a Merkle Company, & Yotpo

Nuun, a lifestyle brand for low-calorie sports nutrition drinks, wanted to grow its direct-to-consumer business and improve retention after seeing that most shoppers made only one or two purchases. To strengthen customer engagement and build a deeper connection to its brand values, Nuun partnered with Yotpo and LiveArea, a Merkle Company, to create a loyalty and referrals program.

Yotpo helped power Nuun+ with a tiered, points-based rewards structure that encouraged subscriptions, reviews, referrals, and engagement with educational content. The program delivered strong results: over 70% of Nuun+ members made repeat purchases within six months, dramatically improving on the previous 13% repeat purchase rate and boosting trust, affinity, and overall customer value.

Nuun