Case Study: Nerdy Ink cuts email costs by 60% and boosts CTR by 180% with Yotpo

Nerdy Ink Cuts Costs by 60% and Boosts CTR by 180% with Yotpo

Nerdy Ink, a brand serving bookworms and pop culture fans with special edition books and alternate dust jackets, was struggling with Klaviyo’s rising costs and limited support as its email marketing needs grew. Looking for more transparent, usage-based pricing and better hands-on help, the company turned to Yotpo Email.

Yotpo delivered a smooth migration, supported integrations, and provided dedicated onboarding and ongoing strategic guidance through a customer success manager. As a result, Nerdy Ink cut email marketing costs by 60%, grew its email list by 30%, and increased click-through rate from 2% to 3.75%, while reaching over 92x ROI on email marketing overall.

Nerdy Ink

Josh Lampley

Founder & CEO