Case Study: Medelita achieves a 15% lift in category conversions and collects 100+ customer photos in one week with Yotpo's Visual Marketing Suite

Medelita Powers Their Brand With Visual Social Proof

Medelita, founded in 2008 by Lara Ureña, is a direct‑to‑consumer premium medical apparel brand known for tailored lab coats and high‑performance scrubs. The company wanted to bring the tight‑knit medical community onto its site by showcasing high‑quality, relevant visual social proof, but faced the dual challenge of soliciting photo‑worthy customer images and organizing product- and gender‑specific content across multiple categories.

Medelita used Yotpo’s Visual Marketing Suite to collect photos via Instagram curation, review requests, and a two‑click on‑site photo contest, then moderated and displayed the best images in category‑specific galleries across the homepage, product and category pages, and a dedicated photo collection. In under a week they gathered 100+ photos, and after implementation site visitors who interacted with galleries were 160% more likely to purchase; conversion on the top five category landing pages rose about 15% within 30 days.

Medelita

Dan Stepchew

Chief eCommerce Officer