Case Study: Magnitone builds a loyal customer community and boosts positive reviews with Yotpo

Magnitone Shows Its Best Face with Yotpo Reviews

Magnitone is a London‑based skincare brand founded in 2010 that sells primarily through its website and UK retailers; the company estimates over 100,000 people used a Magnitone product in the last year. Customers were having “wow” and “game‑changing” experiences, and Magnitone wanted a simple way to amplify those stories, enable customer advocacy and build a community around the brand.

They implemented Yotpo (via Shopify) to make leaving reviews and asking questions easy and to surface that content across the web. The result was a significant increase in review volume and positive sentiment, plus a thriving Community Q&A that helped build loyalty and showcase transformational customer stories.

Magnitone

David Randall

Managing Director and Co-founder