Case Study: Junglück boosts loyalty signups and repeat purchases with Yotpo Loyalty

Junglück doubles loyalty signups 2.5x with Yotpo

Junglück, a Munich-based vegan skincare brand, faced a challenge with its basic coupon-based loyalty program. The program was functional but failed to build customer retention, differentiation, or a sense of community. To address this, Junglück partnered with vendor Yotpo to implement a more sophisticated solution using their Loyalty & Referrals product.

Yotpo's solution was to launch a VIP tiers program, replacing generic coupons with status-based benefits like points multipliers, free shipping, and early product access. This new structure doubled loyalty sign-ups and led to an 11% increase in the repeat purchase rate for redeemers. The overall program participation rate reached 21%, demonstrating that Yotpo helped Junglück build a loyalty program that meaningfully rewarded its most engaged customers.

Junglück