Case Study: Jill & Ally doubles customer return rate with Yotpo

Jill & Ally Launch Yotpo Subscriptions and Increase CLTV by 51%

Jill & Ally, a fashion and lifestyle brand co-founded by Jill Zarin and Ally Shapiro, wanted a better way to keep customers coming back for their niche products. They partnered with Yotpo to launch subscriptions, since their web team believed building a recurring revenue program would be costly and time-consuming.

Using Yotpo Subscriptions, Jill & Ally launched their Crystal Candle Club in less than a day with no extra dev cost. The result was a 100% increase in return customer rate, 20% higher average order value than one-time purchases, and a 51% lift in customer lifetime value.

Jill & Ally

Ally Shapiro

Chief Marketing Officer