Case Study: Jane Iredale achieves a 112% boost in reviews and 60% growth in loyalty with Yotpo

Jane Iredale Boosts Reviews by 112% and Loyalty by 60% with Yotpo

Jane Iredale is a skincare makeup brand sold in more than 50 countries, and it needed a more modern digital experience to support customer acquisition, retention, and better product performance tracking. The team wanted a loyalty and reviews partner, and chose Yotpo to replace an aging platform and improve customization, user experience, and data integration.

Yotpo implemented Reviews, Loyalty, and VUGC, helping Jane Iredale migrate more than 40,000 reviews in under 30 days and launch customized review requests and landing pages. With Yotpo, the brand increased loyalty redemption by 60%, boosted reviews volume by 112%, and saw reviews per buyer rise by 128.4%, while loyalty redeemers spent 93% more than non-redeemers.

Jane Iredale

Keri Ann Segalla

Senior Digital Product Manager