Case Study: ihateironing achieves 289% conversion lift and boosts trust & SEO with Yotpo

ihateironing Builds Trust and SEO with Yotpo

ihateironing is a London-based laundry and dry-cleaning delivery service founded in 2011 that serves thousands of customers across London, Cambridge and Peterborough. Facing the common e-commerce hurdle of building customer trust, the company needed an easy way for past clients to share their experiences and demonstrate ihateironing’s superior service to prospects.

They implemented Yotpo for targeted review requests and SEO-indexed reviews, benefiting from easy integration and strong support. By emailing legacy customers they quickly generated a large review volume (43% from mobile) with a 4.6 average rating and GQ recognition as Britain’s #1 delivery service. The results included a 289% lift in conversion rate, ~6.6% increase in average order value (~$67), and a 179% increase in average time on site (3:21).

ihateironing

Michael O’Connor

CMO