Case Study: Steve Madden achieves 57% more reviews and a consolidated tech stack with Yotpo

How Steve Madden Consolidated Their Tech Stack with Yotpo

Steve Madden, a leading fashion footwear brand that shifted to a direct-to-consumer strategy, faced a fragmented, costly eCommerce stack—using Bazaarvoice for reviews, Olapic for visual marketing, and CrowdTwist for loyalty—that created inconsistent experiences and slow support as they scaled on Shopify Plus.

They consolidated onto Yotpo for reviews, visual marketing, and loyalty, implementing the solution in under a month with hands-on support. The switch drove a 57% increase in reviews collected, stronger on-site UGC engagement and mobile conversions, syndicated content across international domains and sister brands, and actionable customer insights via Yotpo’s AI dashboard to inform product, service, and marketing decisions.

Steve Madden

Steve Madden

Chief Excecutive Officer