Case Study: Sol de Janeiro achieves a 58% increase in returning customers with Yotpo

How Sol de Janeiro Doubled Down on D2C with Yotpo

Sol de Janeiro, the award‑winning body‑care brand behind the popular Brazilian Bum Bum Cream, set out to deepen direct relationships with customers by strengthening its D2C channel. Having built trust through retail partners like Sephora, the company needed better ways to collect and showcase visual UGC, gain actionable insights, and partner with a marketing‑tech team to drive loyalty and on‑site conversion.

They partnered with Yotpo to incentivize post‑purchase reviews and photos, use AI filters to surface relevant customer content, and curate social and on‑site visuals with a Visual Marketing Suite. In six months reviews increased 4.3x, 82% of sales came from shoppers who interacted with UGC, and returning customers rose 58%, driving stronger engagement, trust, and revenue.

Sol de Janeiro

Heela Yang

Co-Founder and Chief Marketing Officer