Case Study: Brooklyn sneaker brand Greats drives 60% of online sales and improves sizing feedback with Yotpo

Greats Gets The Most Out Of Their Customer Feedback

Greats is a digitally native luxury sneaker brand from Brooklyn known for premium Italian-made shoes at accessible prices. Facing stiff eCommerce competition, they needed better customer service, product marketing, and analytics—especially to solve inconsistent sizing across models that was driving customer service issues.

Greats partnered with Yotpo to collect and display user-generated content and added Custom Review Forms to capture specific fit and comfort feedback. Showing reviews and UGC increased time on site and conversions: 40% of visitors engage with on-site UGC and roughly 60% of online sales come from shoppers who interacted with that content, while the feedback loop helps improve product and service decisions.

Greats

Kristin Sword

Marketing Manager