Case Study: Giant Vapes drives product discovery, 40,000 reviews and $65K in email upsells with Yotpo

Giant Vapes enables Product Discovery and Dominates an Industry

Giant Vapes, founded in 2010 in East Providence, RI, sells hundreds of e‑liquid brands and thousands of SKUs nationwide, focusing on helping customers discover new flavors. Because many products have unfamiliar names, the company needed strong social proof to reduce shopper hesitation and help people find products they’d love.

Giant Vapes implemented Yotpo’s review generation and automated post‑purchase upsell emails that surface new items after customers try a product. The program helped the brand become a vapor industry leader — 40,000 reviews, a 25,000‑member Facebook community, and roughly $65,000 in revenue from email upsells — boosting conversion and lifetime value.

Giant Vapes

Josh McCluskey

Founding Partner and COO