Case Study: Makesy achieves 16% loyalty participation and 20x ROI with Yotpo

From LoyaltyLion to Yotpo Makesy’s B2B Community Motivates Loyalty & Sales

Makesy, a B2B marketplace for candle-making supplies, fragrance oils, and DIY kits, wanted to move beyond a basic discount-driven loyalty program that wasn’t deepening customer relationships. Their previous provider, LoyaltyLion, lacked the flexibility and checkout reward options they needed, so they turned to Yotpo to better engage their Makers and support their community-focused mission.

With Yotpo Loyalty & Referrals, Makesy launched Makesy Perks, a tiered loyalty program, and MakerPro, an annual membership with exclusive benefits like same-day processing, expert consultations, priority support, and store credits. The result was strong growth: loyalty participation rose to 16%—4x the industry standard—redeemers generated 20x ROI, made 6.3 purchases on average versus 1.8 for non-redeemers, and delivered an 88% repeat purchase rate.

Makesy

Alan Watson

Web Director