Case Study: Fat and the Moon achieves higher customer retention with Yotpo

Fat and the Moon Increases Retention 100% With Yotpo Email

Fat and the Moon, a herbal self-care brand based in Grass Valley, California, wanted to improve customer retention and increase repeat purchases. After adopting Yotpo’s platform, the company began using Yotpo’s products together to better engage shoppers and encourage them to return.

Yotpo implemented its retention marketing platform, including tools like Yotpo Subscriptions and Yotpo Email, to create more personalized customer journeys. The results were strong: Fat and the Moon’s customer return rate rose from 29% in early 2020 to 58% in 2023 so far, showing a significant increase in returning customers with Yotpo.

Fat and the Moon

Kelsey Davis

Marketing Operations Manager