Case Study: Fairfax & Favor doubles conversion rate and grows customer-generated content with Yotpo

Fairfax & Favor Grows Conversions & Community with Yotpo

Fairfax & Favor is a Norfolk‑based British luxury footwear and accessories brand founded by Marcus and Charlotte Fountaine, known for handcrafted leather boots inspired by classic country and equestrian style. The company struggled to collect sufficient customer content—reviews and photos—using Shopify’s built‑in solution, and needed a simpler way to capture and display user‑generated content to build trust and sell online.

They installed Yotpo’s widget and Mail After Purchase review email, which lets customers write and submit reviews and photos directly from the email. The result was a massive increase in reviews and engagement, a 2× lift in conversion rate, 41% of site visitors and 83% of buyers engaging with UGC, plus better social proof, upsell opportunities, and centralized tracking in the Yotpo dashboard.

Fairfax & Favor

Marcus Fountaine

Co-founder