Case Study: Eyes on Walls achieves 189% conversion lift and 6.6% AOV increase with Yotpo Analytics

Eyes on Walls Connects the Dots with Yotpo Analytics

Eyes on Walls, an urban art shop using Yotpo since 2016, struggled to understand which site elements truly drove purchases. With many components on their site, the marketing team found it difficult to measure how changes affected customer behavior and conversions.

By adopting Yotpo’s Conversion Dashboard and Analytics to track interactions with user‑generated content (reviews, customer photos, Q&A), Eyes on Walls linked UGC engagement to sales and ROI. They discovered 76.3% of customers engage with UGC before buying and achieved major gains: a 5.7% conversion rate (189% lift), a 6.6% lift in average order value, and a 145% increase in average time on site.

Eyes on Walls

Marit Weitnauer

Head of Marketing