Case Study: Dr. Martens achieves 1.8 Million Reviews and Higher Buyer Confidence with Yotpo

Dr. Martens Collects 1.8 Million Reviews & Lifts Buyer Confidence with Yotpo

Dr. Martens, the iconic footwear brand, needed a new reviews solution after facing limits with its previous provider around review ownership, moderation, and scaling globally. The company also wanted a way to show reviews throughout the shopping journey to boost buyer confidence and improve conversion. It turned to Yotpo Reviews to better manage customer feedback and support growth.

With Yotpo, Dr. Martens gained full control of its reviews, improved SEO by keeping content on its own site, and used moderation tools plus multi-language support across 19 websites. Yotpo’s Photo Review Requests and Smart Filters helped the brand showcase social proof and useful customer insights, resulting in more than 1.8 million reviews, over 164,000 photos, a 4.5 average star rating, and a 4% order-to-review rate.

Dr. Martens

Vincent Mulgrew

Head of Digital