Case Study: Living Proof boosts customer trust and engagement with Yotpo

DEG, Salesforce, & Yotpo Bridge Living Proof’s Data Gap

Living Proof, a science-driven hair care brand, wanted to improve its eCommerce customer journey and better use customer data across owned channels. With a lean team and shoppers often discovering the brand through third-party retail, it needed a way to build trust, strengthen engagement, and collect more actionable feedback. Yotpo helped address this need as part of Living Proof’s broader tech stack.

Yotpo implemented reviews that Living Proof could use in paid and organic search, giving the brand stronger social proof and more insight into customer preferences. The result was a more authentic, personalized shopping experience, with measurable impact including over 3,000 reviews in six months and a 135% uplift in average time on site, alongside improved bounce and conversion rates.

Living Proof

Inga Ivaskeviciene

Director, eCommerce Technology