Case Study: Campus Protein achieves 2x CTR, 45% lower CPA and 100% YoY revenue growth with Yotpo Ads for Instagram

Campus Protein Reaches Millennials with Yotpo Ads for Instagram

Campus Protein, a New York–based nutrition supplement retailer built for college students, needed a scalable way to engage a social-first, youthful audience and put peer reviews where students spend their time. With over 50,000 Instagram followers, the team wanted to showcase authentic customer feedback across social channels to boost trust and conversions.

By using Yotpo Ads for Instagram to turn customer reviews into native ads and automatically share reviews to social, Campus Protein doubled click-through rates versus regular Instagram ads, cut average CPA by 45%, collected 1,800+ reviews, and achieved 100% year‑over‑year revenue growth.

Campus Protein

Tarun Singh

CMO