Case Study: Campus Protein achieves a 29% increase in checkouts with Yotpo customer photos

Campus Protein Increases Checkouts by 29% Using Customer Photos

Campus Protein is an online marketplace for college students that sells workout supplements and health products. Although the product pages already performed well with a loyal, repeat-customer base, the team wanted to boost conversion further by showing authentic customer usage and results.

Using VWO, Campus Protein tested a variation that added 200+ real customer photos to the product gallery — grouped as results-oriented, personal, and lifestyle images. In a three-week A/B test with 350 participants, the photo-enhanced pages drove a 29% increase in visitors proceeding to checkout, demonstrating that authentic customer photos and social proof measurably improve conversions.

Campus Protein

Russell Saks

Chief Executive Officer