Case Study: Campus Protein achieves 2x higher CTR and 45% lower CPA with Yotpo Instagram Ads

Campus Protein boosts Instagram ad CTR 2x with Yotpo

Campus Protein, a nutrition supplements company selling exclusively online, faced the challenge of leveraging customer reviews to effectively reach its millennial demographic across social channels. They needed a way to transform user-generated content into valuable social proof to engage their youthful customer base at scale and sought a solution from Yotpo.

Using Yotpo's social ads on Instagram and social push on Facebook and Twitter, Campus Protein was able to turn customer reviews into effective advertisements. The results included generating over 8,300 reviews, achieving a click-through rate that was twice as high on Yotpo ads compared to regular Instagram ads, and an average cost per acquisition that decreased by 45% on Yotpo ads.

Campus Protein