Case Study: Bulk Reaches New Audiences with Yotpo and The Pixel

Bulk Reaches New Audiences with Yotpo and The Pixel

Bulk, a fast-growing health and fitness brand expanding across Europe, needed to better reflect its broader product range and appeal to new audiences. As it grew beyond protein supplements into vitamins and sports equipment, Bulk wanted to build a stronger, more recognizable brand and create a community-driven shopping experience. It turned to Yotpo, alongside Magento specialist The Pixel, for reviews and visual UGC to support that goal.

Yotpo helped Bulk incorporate authentic customer content across social, email, and onsite experiences, while The Pixel migrated the site and ensured it could support multi-site operations and ERP integration. The results included more than 200,000 reviews collected across all domains and a 150% uplift in average time on site, showing stronger engagement and brand trust.

Bulk

Benjamin Bénichou

eCommerce Project Manager