Case Study: Brooklinen achieves 25K+ five-star reviews and increased repeat purchases with Yotpo

Brooklinen Delivers Exceptional Customer Experience

Brooklinen, the direct‑to‑consumer bedding brand founded by Vicki and Rich Fulop in 2014, sells luxury sheets and prioritizes exceptional customer experience. In a crowded home & lifestyle market on Shopify Plus, the company struggled to earn trust, build loyal brand fans and capture actionable customer feedback—initially publishing only a few product reviews.

Brooklinen integrated Yotpo’s suite—automated review requests, coupon incentives, product recommendations and onsite Q&A—to make sharing feedback effortless and spark repeat purchases. The program drove an order‑to‑review rate well above industry averages, generated over 25,000 five‑star reviews, boosted conversions and repeat revenue from redeemed coupons and promoted products, and supplied insights that improved customer experience and service.

Brooklinen

Jack Lorentzen

Senior Associate