Case Study: Blenders Eyewear achieves 62% higher ROAS and 2x higher CTR with Yotpo

Blenders Eyewear Mixes in Social Proof to Power Their Facebook Ads

Blenders Eyewear, founded by Chase Fisher to offer stylish, affordable sunglasses, grew from a San Diego–focused DTC brand on Shopify to Shopify Plus. The company needed a cost-efficient way to scale and convert hesitant shoppers by leveraging the customer content that had already boosted engagement and trust.

Working with Sum Digital and Yotpo, Blenders added reviews, star ratings, and user photos into Dynamic Facebook Product Ads to retarget visitors with the exact products they viewed. Within six months these UGC-powered DPAs delivered a 62% higher ROAS, 38% lower CPA, a 2x higher CTR and a 40% decrease in CPC, along with stronger social engagement.

Blenders Eyewear

Chase Fisher

Founder